But we find that it’s, you know, very useful to have people to help explain the use case of DropBox for businesses. The consumer product is entirely driven word of mouth and automated through our website. And what they’re looking into is how to sell DropBox for businesses.
And, you know, they’ll start using DropBox again. For example, we have shared folders, so when I put something into a shared folder, I’ll invite my friend to it. Lastly some of our features our viral and they help our users promote user engagement across each other. For example, in the top left corner when you’re browsing your files online you might see something that prompts you to share a folder with a friend, and maybe your photos. It might be useful for you.” We also do things around promoting our different features on our website. We use some of the more standard techniques.įor example, we’ll have tip e-mails, so early on in your Dropbox life, you’ll get an e-mail, saying “Hey, you haven’t tried out this feature. So dropbox does a lot of different things to increase user engagement. And Dropbox is just a way to have your files wherever you are, it also makes it really easy to share them. I am responsible for the analytics team at Dropbox. To read the full transcription of the video, click here
See the complete interview with Steve to find out which other activities Dropbox is using to increase their customer engagement:
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